ALERTS Submission Form
The ALERTS are 5 different co-op emails containing announcements and news submitted by Partners in both the MN Field Trip & Activity Library, and our new LetsDoMN.com. As a Partner, you will receive the each of the following 5 emails (even if you don’t have an announcement in a particular email). Use the content in these Alerts as patterns for your own announcements or news.
ALERTS OFFER A UNIQUE TARGETING OPPORTUNITY FOR YOU!
First, see your annual Partner Program invoice for the number of Alert announcements you can do each month. Then you can publish them in any the 5 email types – each month… You don’t have to stick with one type of Alert unless you want to. We call this unique targeting opportunity our Unlimited Monthly Rotation.
HOW TO GET EXTRA MILEAGE OUT OF EVERY ONE OF YOUR ALERT ANNOUNCEMENTS…
All announcements in each week’s ALERTS are also published on our website homepage during the week following the email. They are then each archived in our Partner Blog. This action has proven to give all Partners many additional eyeballs, and it has significantly heightened our website’s overall SEO numbers!
There are 2 sections in each email ALERT where your information can be published:
Don’t miss this opportunity to promote your program(s). These contain specific promotions about a new or special program, an interesting backstory, upcoming event, opening of a production or exhibit, special pricing or unique packages you are offering. Includes one photo and a landing page link is required (direct links to PDFs don’t work). If you have a PDF to download, you can offer it from your literature carousel located in our DOWNLOAD CENTER, or from your website’s landing page. As much as possible, use different photos for every announcement – even if the copy remains similar. Regarding timing for your announcement, give planners plenty of time for you to promote, and for the planner to book and get ready… this could be from a month to 4-6 months in advance – no matter the type of group. After the ALERT goes out, we publish each announcement a second time on our website’s homepage immediately after each email is sent out – and during the week following that email ALERT – until all announcements from the latest Alert have been displayed.
You can have both a news item and an announcement simultaneously in the same email ALERT without affecting the number of announcements you have used. NEWS submissions are informational in nature with the intent to generate “good will” for Partners (such as staff recognition, new location, new contact people, etc) – we do not use photos for news submissions, though a URL link to a landing page is required.
DUE DATE FOR YOUR MATERIALS IS THE WEDNESDAY OF THE WEEK BEFORE: Jennifer Zacks, our ALERTS Editor, sends out a Due Date schedule weekly to all Partners. Watch your email inbox.
YOU HAVE 5 EMAIL TYPES TO CHOOSE FROM…WHICH MARKET DO YOU WANT TO REACH THIS MONTH?
There are the 2 email types for STUDENTS & YOUTH:
- MN FIELD TRIPS & ACTIVITIES – 15,810 subscribers
This is a general co-op email with primarily recreational content or fundraising opportunities. For planners of student/youth activities, field trips, assemblies, performances & fundraising – both outbound & on-site. Use this general email ALERT if you want to reach mostly recreational planners – including youth organizations, scouts, churches, YMCAs, Park & Recreation Departments, Libraries, Community Education, afterschool & summer programs, etc.
- MN STUDENT EXPERIENCES – 13,126 subscribers
Specifically for educators, schools and planners of curriculum-based, educational student activities and field trips in all areas of education (arts, music, history, social studies, etc) – both outbound & on-site. Use this if you want to focus on education. Specifically for schools (public, private, charter, and specialty), educators, staff. This is also the best email for homeschool co-ops, groups of homeschool families & individual homeschool families.
This is the email that targets SENIORS & ACTIVE ADULTS:
- ACTIVE BOOMERS CONCIERGE – 4,667 Subscribers
For planners of active adult and senior activities – both outbound (i.e. daytrips and occasional overnight travel) and inbound (i.e. performances, classes, entertainment, etc) – Use this if you want to reach senior centers, retirement organizations & communities, non-residential & residential facilities.
This is the email to use to reach TOUR OPERATORS & TRAVEL PLANNERS:
- MN GROUP TRAVEL & TOURS – 5,328 Subscribers
For tour planners in the leisure group travel market and the travel trade industry. These planners create casual or professional itineraries and content for leisure group travel (attractions, events and destinations). Use this if you want to reach tour operators, receptive operators, charter operators, travel agents, bank clubs, group leaders and travel clubs in MN, the immediate multi-state region, and North American professional travel planners who are interested in Minnesota attractions, events and destinations. Subscribers include senior/active adult leisure group traveler planners, and educators who plan or lead student travel groups – mostly high school and college age choirs, bands, sports and theatre, etc.
This new email is for the CORPORATE, GOVERNMENT & ASSOCIATION decision-maker, staff or independent event planner:
- LetsDoMN Corporate Alert – 5,484 Subscribers
Reach out to 2 types of buyers in the same email.
– EVENT & MEETING PLANNERS
Announcements for dedicated staff, independent planners and decision-makers who are always looking for new & unique event spaces, meeting rooms, and related event support services (including catering, transportation, entertainers, speakers, etc) for team-building, staff meetings, retreats, conferences, conventions, etc.
– ACTIVITIES, SPECIAL OFFERS & DISCOUNTS FOR COMPANIES & THEIR EMPLOYEES
These activity, service or product special offers & discounts will be received by staff responsible for forwarding and/or coordinating employee benefit services and opportunities for employees & their families, employee groups, company retiree organizations, association members, and volunteers. This Alert usually goes to a select HR staff person, benefits manager, or office manager as designated. Content can include customizable programs & special offers, consignment offers, incentive programs, and discounts you are offering. Your offers can be for:
– staff or company activities (picnics, celebrations, consignment/incentive programs, fundraising, etc)
– a group of employees and/or members (a buy-out at a professional sports game, etc),
– a special consideration for employees and their families on a more casual basis (such as showing an employee ID to get discount pricing),
– the children or families of employees (such as birthday parties or bar/bat mitzvahs, etc),
THE ALERTS SCHEDULE…
We send out these emails in the following sequence (once a month for each):
Week #1: MN Field Trip & Activity ALERTS (Tuesday)
Week #2: MN Senior Experiences (Tuesday)
Week #2: LetsDoMN Corporate Alert (Thursday)
Week #3: MN Student Experiences (Tuesday)
Week #4: MN Group Travel ALERTS (Tuesday)
A full-year calendar displaying the 2018 ALERTS Schedule is available to help you plan. You can get the 2018 ALERTS Schedule from the Library’s Literature Carousel in the Download Center, or by contacting Jennifer@mnfieldtriplibrary.org.
COMPLETE THE FOLLOWING FORM FOR YOUR ANNOUNCEMENT.
Fill out the following form to get your content in the monthly email ALERTS. Complete a unique ALERT Submission Forms for each announcement or news item you are submitting.