In 2021 Reach Out to 2,000,000+ Customers in 7 Active Markets!

Reach Decision-Makers in 7 Group & Consumer Markets!

YOUTH RECREATION – 15,000 Youth Group Leaders – MN

LEISURE ADULT TRAVEL & RECREATION – 5,000 Active Adult & Senior Group Leaders – MN & Surrounding States into MN

EDUCATION – 13,000 Educators, School Admins & Staff, Homeschool Groups & Families – MN & Surrounding States into MN

LEISURE CONSUMER TRAVEL – 71,000 Healthy Adventure & Event Planners – Upper Midwest into MN

BIKING & OUTDOOR ENTHUSIASTS – 37,000 Bike/Hike and Outdoor Activity Consumers – Upper Midwest into MN

GROUP TRAVEL – 5,500 Group Tour Planners – MN, Regionally & Nationwide into MN

FUNDRAISING – 18,500 Fundraising Decision-Makers in Schools, Sports, Clubs & Non-Profits – MN

Email Marketing – We’ve Been Doing It For 10 Years!

READ MORE. . .

1,000’s of MN Educators, Group Leaders & Consumers trust our Email Messages!

Subscribers appreciate the “co-op” format of our Alerts. With about 20 Partner Ads per Alert – we help by reducing a flood of emails into their inbox. In return, they take time to open, read, click, and even save Alerts to read later.

Over the past 8 years, HaveFunBiking and the MN Field Trip Library each have published trusted products, services & resources that educators, group planners and leisure travel consumers consistently rely on. Now that we’ve teamed up, you get the benefit of our marketing efforts!

That includes 14% opens and 16% clicks. From more than 2,000,000 emails during the year.

We send out 7 emails each month that serve 7 unique markets for all ages – from group travel to education to healthy adventures!  This is email… the way it should be!

A BONUS when you’re in LetsDoMN Email Marketing:

  • With each email Alert you participate in, you’re also…
      • posted in 2 locations in the MNFieldTripLibrary and LetsDoMN websites: on the homepages & in the blog.
      • individual posts on Facebook, Twitter, and Instagram.

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• The 7 Email Alerts.

Each month 7 Alerts are sent to planners – one Alert for each market we serve.

The Alerts are read and trusted more because they are co-op emails – with 20 news items and announcements per Alert. Using the 7 Alerts, every month more than 150 announcements will be emailed to planners.

In 2021, more than 1,700 announcements will be emailed to thousands of consumers and group planners!

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• 1. THE FIELD TRIP ALERT

15,000 Educators and Group Leaders

Offers youth recreation – field trips, activities & entertainment for decision-makers in Park & Recs, Child Care, Youth Organizations (scouts, 4-H, churches, etc), Schools, Afterschool Programs and  Community Eds. Now including a growing number of families and consumers looking for recreational activities. Much growth is due to Distance Learning and work-at-home needs.

In addition to Partner Ads, blog articles are included – with links to Partners embedded into each article.

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• 2. THE ACTIVE BOOMERS ALERT

5,000 Group Leaders & Activity Planners

Leisure adult education and recreation – day-trips, activities & entertainment for planners & decision-makers in Park & Recs, Retirement & Senior Organizations, and Community Eds. Now including a growing number of couples, individuals and consumers looking for recreational activities. Much growth is due to stay-at-home needs. If you offer online programs, classes or entertainment, use this Alert to announcement them.

In addition to Partner Ads, blog articles are included – with links to Partners embedded into each article.

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• 3. LetsDoMN HEALTHY ADVENTURES Alert

71,000 Consumers Who Love Active Recreation

Leisure outdoor/indoor recreation for active consumers.

In addition to Partner Ads, blog articles are included – with links to Partners embedded into each article.

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• 4. THE STUDENT EXPERIENCES ALERT

13,000 Educators

Educational & Recreation programs, classes, assemblies and field trips that can support education standards for schools, special ed, community ed, afterschool programs, homeschool co-ops, and homeschool families. Promote your onsite, online or outbound activities in this Alert.

In addition to Partner Ads, blog articles are included – with links to Partners embedded into each article.

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• 5. THE HAVE FUN BIKING ALERT

37,000 Active Bikers/Hikers 

Leisure group travel ideas in MN for bus tour and group travel itinerary planners. In addition to Partner Ads, blog articles are included – with links to Partners embedded into each article.

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• 6. THE MN GROUP TRAVEL ALERT

5,500 Tour Operators Nationwide

Leisure group travel ideas in MN for bus tour and group travel itinerary planners.

This year we are expanding our outreach to many more Group Tour Operators in the upper midwest and nationwide.

SAMPLE ITINERARIES will be included for participating communities & CVB’s with links to group-friendly area attractions, events, and hospitality businesses. These are popular with travel planners who want to read about Minnesota destinations and points of interest as they create their tours. Itineraries with proven “group-friendly” travel activities make their jobs much more productive!

As we get closer to a viable vaccine for Covid-19, professional tour planners tell us that their bus tour customers are eager to start traveling again. The America Bus Association projects from their surveys that more than 70% of all bus tours hope to be up and running again by early summer 2021.

In addition to Partner Ads, blog articles are included – with links to Partners embedded into the article.

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• 7. THE FUNDRAISING ALERT

18,500 Leaders, Boosters, Coaches and Buyers

Fundraising ideas in MN for decision-makers in PTAs/PTOs, Schools, Athletics & Sports, Church Groups & Non-Profits. For all ages.

In addition to Partner Ads, blog articles are included – with links to Partners embedded into the article.

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THE WEBSITE BLOGS

After each email Alert has launched, each Partner Ad in that Alert is posted on the homepage of each website. Once posted there, the full Partner Ad is posted on the website blog.

SOCIAL MEDIA – Facebook, Instagram & Twitter

Each Partner ad is then posted individually on Facebook, Instagram & Twitter. We encourage participation (especially uploads to Instagram), invite comments, likes and announce events or contests from our social media platforms to reach followers who may not be receiving our email Alerts.

A campaign with multiple emails during a year is smart advertising!

Each ad campaign offers 3 Alerts, 2 Alerts or 1 Alert a month; designed to repeatedly “touch” people or groups you want as your customers. Remember that each Alert is a co-op email with up to 20 announcements. Our readers take more time to look at the announcements in each co-op Alert more closely.

Example: Let’s say you are an attraction, want school field trips & consumers… so you chose the LetsDoMN AD CAMPAIGN #1

In this campaign, you get to do 3 Alerts a month  (that’s 36 Partner Ads during the year of your campaign).

Since you can do “monthly rotation” during the year, you can do different Alerts every month, picking 3 different Alerts each time..

– FIELD TRIPS & ACTIVITIES – Youth Recreation- 15,000 MN Youth Group Leaders – MN & Surrounding States
– ACTIVE BOOMERS – 5,000 Active Adult & Senior Group Leaders – MN & Surrounding States
– STUDENT EXPERIENCES – 13,000 Educators, School Admins & Staff, Homeschool Groups & Families – MN & Surrounding States
– LetsDoMN HEALTHY ADVENTURES – for leisure consumer outdoor/indoor adventurers – 71,000 consumers – Regional
– BIKING & HIKING OUTDOOR ENTHUSIASTS – 37,000 Bike/Hike and Outdoor Activity Consumers – from the Upper Midwest
– GROUP TRAVEL – 5,500 Group Tour Planners – Active Adults and Student Groups (music, sports, etc), Regional & Nationwide
– FUNDRAISING – 18,500 Fundraising Decision-Makers in Schools, Sports, Clubs & Non-Profits – MN & Surrounding States

So, in January, let’s say you choose to do:
– the Field Trip Alert,
– the LetsDoMN Healthy Adventures Alert, and
the Group Travel Alert (to get student groups – like bands or choral groups).

You complete three ALERT SUBMISSION FORMS – one for each of these 3-Alerts. Once you submit the form, you get a spot in each Alert you have chosen.

Next, in February, you choose to do
– the Field Trip Alert again (new message, new photo),
– the Bike/Hike Alert (you want more outdoor activity consumers), and
– the Student Experiences (to invite schools).

You complete three more ALERT SUBMISSION FORMS – one for each of these 3 February Alerts.

You continue with 3 selections every month for 12 months.

Resulting in an annual advertising campaign with 36 email Alerts for your year!

We need your materials by Wednesday, the week before it is scheduled to be sent.

The materials you send to us will become a Partner Ad in the Alert you choose.

Use the online ALERT SUBMISSION FORM to send materials to be in an email Alert, along with full instructions.

Complete a separate “Alert Submission Form” for each Partner Ad.

Use the online ALERT SUBMISSION FORM to upload your materials to us. The link to this form is in the BACK OFFICE at the bottom of every webpage.

After determining your program and payment terms, we will email the invoice to you.

Then go to our SECURE PAYMENT webpage for instructions and to make payment.

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For questions, and to reserve your ad space, please contact:

Theresa Fetsch • 612-968-7267 •  [email protected]

Mark Peterson • 612-518-8353 • [email protected]

Russ Lowthian • 612-723-4511 • [email protected]

Thank you! We’re excited to have you working with us!