In 2021 Reach Out to 3,000,000+ Active Decision-Makers in 7 Consumer & Group Markets!

Reach The Right Buyers – From Groups to Consumers

LEISURE CONSUMER TRAVEL – 71,000 Healthy Adventure & Event Planners – Upper Midwest into MN

BIKING & OUTDOOR ENTHUSIASTS – 37,000 Bike/Hike and Outdoor Activity Consumers – Upper Midwest into MN

YOUTH RECREATION – 15,000 Youth Group Leaders – MN

EDUCATION – 13,000 Educators, Schools & Staff, Homeschool Groups & Families – MN & Surrounding States into MN

ACTIVE ADULT RECREATION & TRAVEL – 5,000 Active Adult & Senior Group Leaders – MN & Surrounding States into MN

GROUP TRAVEL – 5,500 Group Tour Planners – MN, Regionally & Nationwide into MN

FUNDRAISING – 18,500 Fundraising Decision-Makers in Schools, Sports, Clubs, Churches, and Non-Profits – MN

Email & Social Media Direct Marketing – We’ve Been Doing It For 10 Years!

READ MORE. . .

1,000’s of MN Educators, Group Leaders & Consumers trust our Email Messages!

Subscribers appreciate the “co-op” format of our Alerts. With about 20 Partner Ads per Alert – we help by reducing a flood of emails into their inbox. In return, they take time to open, read, click, and even save Alerts to read later.

Over the past 10 years, HaveFunBiking and the MN Field Trip Library each have published trusted products, services & resources that educators, group planners and leisure travel consumers consistently rely on. Now that we’ve teamed up, you get the benefit of thousands more of independent consumers (families, couples, individuals, clubs and more)!

We average 14% opens and 16% clicks. From more than 2,000,000 emails during the past year.

The 7 emails we send out each month serve 7 unique group & consumer markets for all ages – from group travel to education to healthy adventures!

Plus, our Partners get POSTED on our website blog and social media, too!

The 7 Email Alerts.

Each month 7 Alerts are sent to planners – one Alert for each market we serve. This happens for the entire year.

In 2020 more than 1,500 Partner announcements were made in 72 unique Alerts in 800,000+ emails!

The Alerts are read and trusted more because they contain fresh Partner announcements & news – up to 20 co-op entries – for each email Alert. The 7 Alerts will generate more than 150+ announcements to be emailed and posted to thousands of planners.

In 2021, more than 1,700 announcements will be emailed in at least 84 Alerts to more than 2,000,000 subscribers!

1. THE FIELD TRIP ALERT

15,000 Educators and Group Leaders

Offers youth recreation – field trips, activities & entertainment for decision-makers in Park & Recs, Child Care, Youth Organizations (scouts, 4-H, churches, etc), Schools, Afterschool Programs and  Community Eds. Now including a growing number of families and consumers looking for recreational activities. Much growth is due to Distance Learning and work-at-home needs.

In addition to Partner Ads, blog articles are included – with links to Partners embedded into each article.

• 2. THE ACTIVE BOOMERS ALERT

5,000 Group Leaders & Activity Planners

Leisure adult education and recreation – day-trips, activities & entertainment for planners & decision-makers in Park & Recs, Retirement & Senior Organizations, and Community Eds. Now including a growing number of couples, individuals and consumers looking for recreational activities. Much growth is due to stay-at-home needs. If you offer online programs, classes or entertainment, use this Alert to announcement them.

In addition to Partner Ads, blog articles are included – with links to Partners embedded into each article.

• 3. LetsDoMN HEALTHY ADVENTURES Alert

71,000 Consumers Who Love Active Recreation

Leisure outdoor/indoor recreation for active consumers.

In addition to Partner Ads, blog articles are included – with links to Partners embedded into each article.

• 4. THE STUDENT EXPERIENCES ALERT

13,000 Educators

Educational & Recreation programs, classes, assemblies and field trips that can support education standards for schools, special ed, community ed, afterschool programs, homeschool co-ops, and homeschool families. Promote your onsite, online or outbound activities in this Alert.

In addition to Partner Ads, blog articles are included – with links to Partners embedded into each article.

• 5. THE HAVE FUN BIKING ALERT

37,000 Active Bikers/Hikers

Great ideas for fun MN destinations for families, friends, clubs & groups of all ages to explore by bicycle or on foot. We help you with guides, maps and articles on road and trail riding for the novice to seasoned cyclist – helping you find your #NextBikeAdventure

• 6. THE MN GROUP TRAVEL ALERT

5,500 Tour Operators Nationwide

Leisure group travel ideas in MN for bus tour and group travel itinerary planners.

This year we are expanding our outreach to many more Group Tour Operators in the upper midwest and nationwide.

SAMPLE ITINERARIES will be included for participating communities & CVB’s with links to group-friendly area attractions, events, and hospitality businesses. These are popular with travel planners who want to read about Minnesota destinations and points of interest as they create their tours. Itineraries with proven “group-friendly” travel activities make their jobs much more productive!

As we get closer to a viable vaccine for Covid-19, professional tour planners tell us that their bus tour customers are eager to start traveling again. The America Bus Association projects from their surveys that more than 70% of all bus tours hope to be up and running again by early summer 2021.

In addition to Partner Ads, blog articles are included – with links to Partners embedded into the article.

• 7. THE FUNDRAISING ALERT

18,500 Leaders, Boosters, Coaches and Buyers

Fundraising ideas in MN for decision-makers in PTAs/PTOs, Schools, Athletics & Sports, Church Groups & Non-Profits. For all ages.

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REAL NUMBERS THAT SPEAK FOR THEMSELVES – 1/1 – 12/31, 2020.

Note: Each open or click can represent an entire school, class, club or group of youth/adults, employees or families.

• Field Trip Alert – 24,851 opens • 3,966 clicks
• Active Boomers – 14,326 opens • 3,649 clicks
• LetsDoMN Healthy Adventures – 14,659 opens • 3,675 clicks
• Student Experiences – 20,985 opens • 2,773 clicks
• MN Group Travel – 13,970 opens • 3,217 clicks
• Fundraising – 26,910 opens • 1,806 clicks

For example, if in 2020 you did 3 emails per month (Field Trips, Student Experiences and Fundraising), you will have had at least 72,000 individuals reading your message (not counting the forwards). At least 8,300 clicks from these 72,000 opens were made by interested readers. These are actual 2020 numbers.

In addition to Partner Ads, blog articles are included – with links to Partners embedded into the article.

In advertising, repetition is smart!

Additionally, with our program, you can also control the content of the messages you send!

Each Partner Program offers 3 Alerts, 2 Alerts or 1 Alert a month; designed to reach out to people or groups you want as your customers.

Here are the 7 different Alerts we send out. Each has its own proprietary list of subscribers who get that Alert once per month.

  • FIELD TRIPS & ACTIVITIES – Youth Recreation- 15,000 MN Youth Group Leaders – MN & Surrounding States
  • ACTIVE BOOMERS – 5,000 Active Adult & Senior Group Leaders – MN & Surrounding States
  • STUDENT EXPERIENCES – 13,000 Educators, School Admins & Staff, Homeschool Groups & Families – MN & Surrounding States
  • LetsDoMN HEALTHY ADVENTURES – for leisure consumer outdoor/indoor adventurers – 71,000 consumers – Regional
  • BIKING & HIKING OUTDOOR ENTHUSIASTS – 37,000 Bike/Hike and Outdoor Activity Consumers – from the Upper Midwest
  • GROUP TRAVEL – 5,500 Group Tour Planners – Active Adults and Student Groups (music, sports, etc), Regional & Nationwide
  • FUNDRAISING – 18,500 Fundraising Decision-Makers in Schools, Sports, Clubs & Non-Profits – MN & Surrounding States

Example: Let’s say you are an attraction, and that you want to reach school field trips & consumers… so you chose the FULL PARTNER PROGRAM…

In this campaign, you get to do 3 Alerts a month  (that’s 36 Partner Ads during the year of your campaign). Since our program allows you to select different Alerts each month, this “monthly rotation”  allows you to target different markets based on seasons, booking practices or buying patterns.

So, in January, let’s say you choose to do:

  • the Field Trip Alert,
  • the LetsDoMN Healthy Adventures Alert, and
  • the Group Travel Alert (to get student groups – like bands or choral groups).

You complete three ALERT SUBMISSION FORMS – one for each of these 3-Alerts. Once you submit the form, you get a spot in each Alert you have chosen.

Next, in February, you choose to do:

  • the Field Trip Alert again (new message, new photo),
  • the Bike/Hike Alert (you want more outdoor activity consumers), and
  • the Student Experiences (to reach educators, schools & homeschoolers).

You complete three more ALERT SUBMISSION FORMS – one for each of these 3 February Alerts.

You then continue with 3 announcements every month for your 12 months.

Resulting in an annual advertising campaign with 36 email Alerts for your year!

Congratulations! After the year, you will have fulfilled one of the primary actions for successful advertising… repetition! You will have reached thousands of subscribers 36 times in an influential and respectful way!

We need your materials by Wednesday, the week before it is scheduled to be sent.

Complete a separate “Alert Submission Form” for each Partner Ad.

Use the online ALERT SUBMISSION FORM. There are instructions at this link. The link to this form is in the BACK OFFICE at the bottom of every webpage.

2021 Alert Schedule

2021 Alert Schedule

With each Alert Submission, you get a new website blog post and 3 social media posts every month (FB, Instagram, Twitter)!  In this way we get you to buyers who may not be receiving our email Alerts.

THE WEBSITE BLOGS

After each email Alert has launched, each announcement is a separate post on the following website homepages:
– MNFieldTripLibrary.org homepage: Field Trips, Student Experiences, Active Boomers, Group Travel
– LetsDoMN.com homepage: LDM Healthy Adventures, Have Fun Biking

Once posted there, it is also posted on the website’s blog. Thus you get a new website homepage & blog post every month!

SOCIAL MEDIA – Facebook, Instagram & Twitter

Each Partner ad is then posted individually on Facebook, Instagram & Twitter. We encourage participation and announce events or contests from our social media platforms to reach followers who may not be receiving our email Alerts.

The Results? Check out this infographic.

For questions, and to reserve your ad space, please contact:

Mark Peterson • 612-518-8353 • [email protected]

Russ Lowthian • 612-723-4511 • [email protected]

Thank you! We’re excited to have you working with us!