2018-2019 FIELD TRIP & ACTIVITY GUIDE

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THE 2018-2019 FIELD TRIP & ACTIVITY GUIDE

REACH OUT TO MORE QUALIFIED GROUP PLANNERS! 
The annual full color, printed Guide has proven to be exceptionally popular with educators, group leaders and planners of educational & recreational field trips, day trips, bus tours, activities, performers and entertainers in the niche markets served by the Guide:
Youth groups & organizations (scouts, park & rec, community ed, churches, child care, etc)
Schools and the education market (public, private, charter, homeschool co-ops, etc)
Active adult and senior groups (retirement organizations, senior communities, facilities, etc)
Group travel (tour operators, travel clubs, bank clubs, corporate groups, etc)

The Guides are designed to be “desktop companions” for planning teams and individual planners, and to direct them to your website. They are distributed in person at conferences we attend & also directly to schools & organizations. The digital versions of each Guide are published on our website & promoted (with active links) in our monthly email Alerts.

HISTORY OF THE GUIDE
• January 2014 with 10,000 printed and distributed in MN & surrounding states. Plus digital impressions: 2948
• January 2015 with 12,500 printed and distributed in MN & surrounding states. Plus digital impressions: 3399
• July 2016 with 12,500 printed and distributed in MN & surrounding states. Plus digital impressions to date: 2452
• July 2017 with 12,500 printed and distributed in MN & surrounding states. Plus digital impressions to date: 3,487

All the Guides are archived for you to read digitally on the right side of this page.

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MAKING YOUR AD

MATERIALS & AD SPECS
• DUE DATE
for your 2018-2019 GUIDE full color display ad: Friday, May 4, 2018
We will print in June, with distribution beginning in July for next year.
All advertisers must create their own ad.
Partners have first choice for all Premium ad positions.
For questions, please contact Mark at 612-518-8353 or mark@mnfieldtriplibrary.org.

Please note the dimensions of the 2018 GUIDE trimmed (same as last year’s Guide):
 • 6″ (H) x 9.75″ (W) – this is not the standard ad size, but the trim size of the Guide.
Click this link to see the 2017 GUIDE cover and interior pages.

1. STANDARD AD

5.5″ (H) x 4.5″ (W)

– NO – bleeds (your ad will be centered on the page) – See the 2017 Guide. There are 2 Standard Ads per page.
– YES – Put a hairline rule around your ad.
– NO – crop marks
YES – Your finished and approved ad must be submitted as a PDF file.
NO – proofs – make sure your ad is approved for printing when you send it in.

2. UPGRADE: Full Page Ad

5.5″ (H) x 9.25″ (W)

This is a double sized ad (2 standard ads)
– NO
 – bleeds (your ad will NOT bleed off the page) – See the 2017 Guide for examples.
– YES – Put a hairline rule around your ad.
– NO – crop marks
YES – Your finished and approved ad must be submitted as a PDF file.
NO – proofs – make sure your ad is approved for printing when you send it in.

3. UPGRADES: Premium Ads

Front Cover – Photo (no type on photo) – trim size: 6″ (H) x 9.75″ (W)
Inside Front Cover – Full Page (no bleeds) – trim size: 5.5″ (H) x 9.25″ (W)
Center Spread – 2 Full Pages (full bleed) – trim size: 6.25″ (H) x 19.5″ (W)
Inside Back Cover – Full Page (no full bleed) – trim size: 5.5″ (H) x 9.25″ (W)
Back Cover – Full Page (full bleed) – trim size: 6″ (H) x 9.75″ (W) with space for mailing

REMEMBER…
• Images & graphic elements must be high resolution (300 dpi), with all art prepared for 4-color process printing.
• Make sure your type & images are embedded into your PDF document.
• Your ad(s) must be submitted as an approved PDF document ready to print.
We do NOT send out proofs. Submit your ad approved and ready to print.

4. SUBMITTING YOUR AD TO US

Use this online AD SUBMISSION FORM to send us your approved ad (in PDF format) for the 2018 Guide.

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2018 PRICING

PARTNER PRICING
Standard Ad – No charge for Partners
5.5 h x 4.5 w, hairline rule, no bleed

AD UPGRADES / NON-PREMIUM POSITIONS
Partners can upgrade to a 2nd, larger, or premium position ad at a discounted rate.
Additional Standard Ad (each) – $395
5.5 high x 4.5 wide – hairline rule, no bleed
Full Page Ad – $595
5.5 h x 9.25 w – one ad, no bleed, hairline rule – 2 standard ads
– 2 Page Spread – $1495
4 standard ads – 1 original standard ad & 3 add’l standard ads

PREMIUM POSITIONS
Cover Image – $995
Photo provided by Partner, MFTL will design front cover
Inside Front Cover – $595
One full page ad – 5.5 high x 9.25 wide, no bleed, hairline rule
Page 3 – $595
One full page ad – 5.5 high x 9.25 wide, no bleed, hairline rule
– Center Spread – $1995
One single ad (2 full pages), full bleed, landscape or vertical, 6.25 h x 19.5 w
Inside Back Cover – $595
One full page ad, no bleed, hairline rule
– Back Cover – $995
Photo provided, full bleed, MFTL will design back cover for mailing
Special ad placement (not in a premium position) – $795

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NON-PARTNERS PRICING
Standard Ad – 
$595
5.5 h x 4.5 w, hairline rule, no bleed

NON-PREMIUM POSITIONS
Additional Standard Ad (each) – $595
5.5 high x 4.5 wide – hairline rule, no bleed
Full Page Ad – $1095
5.5 h x 9.25 w – one ad, no bleed, hairline rule – 2 standard ads
– 2 Page Spread – $1995
4 standard ads – 1 original standard ad & 3 add’l standard ads

PREMIUM POSITIONS
Cover Image – $1495
Photo provided by Partner, MFTL will design front cover
Inside Front Cover – $1295
One full page ad – 5.5 high x 9.25 wide, no bleed, hairline rule
Page 3 – $1295
One full page ad – 5.5 high x 9.25 wide, no bleed, hairline rule
– Center Spread – $2495
One single ad (2 full pages), full bleed, landscape or vertical, 6.25 h x 19.5 w
Inside Back Cover – $1295
One full page ad, no bleed, hairline rule
– Back Cover – $1495
Photo provided, full bleed, MFTL will design back cover for mailing
Special ad placement (not in a premium position) – $995

For questions, please contact Mark Peterson at 612-518-8353 or mark@mnfieldtriplibrary.org.

YOUR COPY OF THE GUIDE
• You will be mailed a copy of the 2018 Guide when printing is complete.

Thank you!
Remember, the due date for your ad is Friday, May 4th, 2018.

To upload and submit your ad, go into the Partner Back Office > Submit Your Guide Ad.

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Questions? Contact Mark Peterson at 612-518-8353, or at mark@mnfieldtriplibrary.org

Thank you!