THE PARTNER PROGRAM – GETTING STARTED & MOVING FORWARD…

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The MN Field Trip & Activity Library is a FREE resource for educators and group leaders who plan field trips, activities and group travel (all age groups).

We have more than 45,000 subscribers in our database who specialize in planning for groups. Our Partners promote programs, activities, tours and services to these planners by using the marketing & outreach tools we provide (website, email, social media, in-person events and print). These professional marketing tools are “synchronized” so that you can more effectively control the content & timing of your outreach.

Suppliers, Providers & Destinations like you can join the MN Field Trip & Activity Library to reach educators & planners from 5 unique group markets. Each Partner gets the benefits of 5 proven marketing components which are active for a full year via the Partner Program. You provide the content and timing… we do the rest.

Please note that Adventure Partners LLC (the parent company of the MN Field Trip & Activity Library & LetsDoMN) is a marketing agency offering group promotion services, and not a booking or talent agency.

Questions?

Please connect with the staff person you are working with:
Mark Peterson[email protected] or 612-518-8353
Doug Lyon[email protected] or 312-771-5355

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Ready to begin? Then it’s time to GET STARTED…

• First, familiarize yourself with the outreach components of the MN Field Trip & Activity Library.
– The Library Website
– The Guide
– The Alerts & Social Media
– The EXPO
– The Summer Resource Fair

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• NEW PARTNER FORM

If you are becoming a Partner, this is where to begin. As a Partner, you are joining our many other Partners for a year of robust promotional activity. Complete the NEW PARTNER FORM that will provide us with your information in a number of locations on our website. 

THE LIBRARY WEBSITE

www.MNFieldTripLibrary.org – 24/7 free website resource for educational & recreational field trips, assemblies, entertainers, tours and fundraising – the core component of our outreach services. Here is how we use it to promote you.

This website has 4 areas that will promote you:
Your Partner PageFilled with your program descriptions and contact information
Brochure Racka free online service where your literature can be downloaded 24/7
Homepage Re-post of your Partner Ad from the latest Alert
Planner BlogWe post of your Partner Ad and content here in its entirety. 

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• QUICK UPDATE FORM

After you have submitted your completed form and we have published it, you should plan to review periodically your information on the website to keep it fresh and current for planners checking you out. We recommend doing this review at least once per quarter. It’s easy to update information, photos, etc… simply complete and submit the QUICK UPDATE FORM.

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• ANNUAL GUIDE

Each year we print an annual Guide as a resource to use during planning meetings and to drive planners to your website. In addition to the printed Guide, we also publish the same Guide in a digital format on our website.

The Guide is distributed to thousands of educators, field trip and assembly planners, tour planners and activity coordinators in MN (with a number also going into western WI, IA, SD, ND, NE). We also encourage planners to read the Guide online. This past year the 2018 Guide was opened and viewed more than 4,000 times with each viewing time averaging 7 minutes!

As a Partner, you get a 1/2 page display ad in the Guide as part of your Partner Program. Partners also have the option of upgrading to larger display ads (at a discounted price). Here is the information about the display ads & upgrade pricing.

• UPLOADING YOUR AD

All display ads are due each May 1st, with printing being done by mid-July. You can upload your Guide ad to us HERE. Don’t forget to participate in the Personalized Distribution program. This service delivers Guides directly into the hands of Planners you select… telling them that the Guide they are holding has been delivered to them compliments of YOU!

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• MONTHLY EMAIL ALERTS

Your next step (after completing your NEW PARTNER FORM) is to prepare and plan your PARTNER ADS for the MONTHLY EMAIL ALERTS… Then prepare and complete the various forms associated with each component at the appropriate time during the following year of your Partner Program.

As you know we have 5 different Alerts that each go out once every month during the year. They are:
Field Trips & Activities (for youth recreation)
Active Boomers (for active adult & senior groups)
LetsDoMN Event Planning (for corporate & independent event planners)
Student Experiences (for schools, educators & homeschool co-ops)
Group Travel & Tours (for tour operators and group travel planners)

They go out as co-op emails, and are comprised of 15-20 Partner Ads per each Alert.  Our goal is to promote you and to give planners very interesting options and ideas. This is a number that we have arrived at based on what Planners have told us that they like to read. Not only do they scan the Alerts for new ideas, but they save the Alerts and go into more depth days, weeks, or even months later. Planners also use the website heavily to find more – and new – ideas.

From your Partner ads, planners can click through directly to your website. They can also find your current content on the homepage and planner blog of our website. Here they “read more” and can click to your website landing page you designate.

As a Partner, you select to publish at least 12 Partner Ads during the year of your Partner Program. This means you get 1 (or more) Partner Ads per month for a year… and every month you get to have your Partner Ad(s) sent out in the Alert(s) of your choice to the group market of your choice. We call this popular benefit our Unlimited Monthly Rotation.

The average number of Partner Ads that our Partners select for their yearly program is 2 Partner Ads per month. They then rotate their Partner Ads into various Alerts based on seasonal group buying habits of the planners in each particular group market.

Here’s how to send in your Partner Ad content. Use this form:

ALERT SUBMISSION FORM

Use this form to create and submit the content required for each of your Partner Ads. You’ll find the link in the PARTNER BACK OFFICE (at the bottom of every webpage). 

Your Partner Ad content is always due by Wednesday of the week prior to that Alert. You will find instructions and the annual Alert schedule on the Alert Submission Form webpage.

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• SOCIAL MEDIA

You don’t have anything to do here. We do. After you have sent in your Partner Ad content for an Alert and it has been sent out, your Partner Ad is then also published on the homepage and as a blog post on the MFTL website. (We do the same for your LDM Partner Ad, with homepage and blog posts appearing on the LDM website.) Then we publish individual posts of all Partner Ads on Facebook and Twitter, and post the full Alert on LinkedIn.

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• ANNUAL SUMMER RESOURCE FAIR

Every January we hold the annual Summer Resource Fair. The focus of this event is help planners prepare for the coming summer – and we invite those organizations who plan and offer field trips, classes, camps and tours to their youth and adults (Park & Rec Depts, Community Eds, Afterschool Programs, Scouts, 4-H, churches and other organizations, etc). This is your opportunity to begin or continue friendly, professional relationships with planners who like what you offer. In 2019 the 250 planners who attended were preparing for more than 4,000 summer field trips, festivals, camps and activities.

Each Partner gets an exhibit space at this event (at no added  charge), and needs to complete the SRF exhibitor registration form. We notify our Partners when registration is open. At that time you go to the PARTNER BACK OFFICE, click the appropriate link, and complete the Summer Resource Fair Exhibitor Registration Form. We suggest you offer valuable drawings at your exhibit space to attract planners.

Each Partner also receives the CONFIDENTIAL list of attendees after the Summer Resource Fair.

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• ANNUAL EXPO

This is our BIG annual event. Every August we hold the annual MN Field Trip & Activity EXPO (often referred to as simply “The Expo”). The focus of this event is help planners prepare for the coming year and to connect with you in person. They are looking for great field trips and all types of activities for their youth and adults (schools, Park & Rec Depts, Community Eds, Afterschool Programs, Scouts, 4-H, churches and other organizations, tour operators, senior program directors, etc). This is your opportunity to begin or continue friendly, professional relationships with planners who may like what you offer. It’s your opportunity to help them like what you offer! In 2018 the 650+ planners who attended the Expo at Target Field represented more than 500,000 group members.

Each Partner gets an exhibit space at this event (at no added  charge), and needs to complete the SRF exhibitor registration form. We notify our Partners when registration is open. At that time you go to the PARTNER BACK OFFICE, click the appropriate link, and complete the EXPO Exhibitor Registration Form. We suggest you offer valuable drawings at your exhibit space to attract planners.

Each Partner also receives the CONFIDENTIAL list of attendees after the Expo.

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• ABOUT THE LETSDOMN.COM WEBSITE

Special Note for Library Partners:
We have a new division to help our Partners reach event planners. And to help event planners find our Partners!

As a Full Partner in the MN Field Trip & Activity Library, you can participate as a Partner in LetsDoMN at no added charge. In this valuable package, there is also a once-a-month email Alert associated with the LetsDoMN website that Partners can use to reach out to event planners. Here is the website:
www.LetsDoMN.com  – 24/7 free website resource for corporate event planning, with a strongly filtered directory, opportunities for  your special offers and group event calendar  – the core component of our event outreach services.

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• Invoicing & Payment

The unique Partner Program offers a flat price for providers and destinations for an entire year (from the date you begin). Or you can purchase on an Ala Carte basis. Do as much or as little as you choose – based on the program and types of planners you want to reach.

We will invoice you for services we provide at the beginning of your purchased ala carte service or your 12 month Full Partner Program term. The invoice we send you will be your contract with us. Payment will be due upon receipt of the invoice unless terms are put in place. You can pay by using Paypal or by Check. If a Full Partner, you will be invoiced automatically for the following year in the 11th month of your year of Partnership.

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Always remember that for you as a Partner, the Library provides outstanding professional marketing and outreach support… proactively reaching out to group planners. Use our services to their fullest. You won’t be disappointed.

Contact Mark Peterson at 612-518-8353 or Doug Lyon at 312-771-5355 with your questions.

Thank you for your interest! Both Doug and I, along with our Partners, invite you to participate fully this very productive initiative!

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Dazzling Dave
Audubon Center of the North Woods

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